What were they thinking? Let me take a shot at it:
- Hey, I think our logo needs to be more dynamic! More high tech!
- More dynamic?
- Yeah, it just isn’t exciting enough for me… let’s juice it up. How about one of those swooshes!
- Umm…
- Yeah, a big red swoosh! Make it happen!
Another twist… I just happened to come across the Citibank logo. When you put the logos side-by-side now and step back, they really look scary similar.
Read more on this ridiculousness at BrandNew
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