Novaurora Blog | For Designers, Marketers, and Entrepreneurs

By Jason Putorti
San José / Silicon Valley, Calif.
Lead Designer,mint.com
Founder, Novaurora



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The new Mint.com design has launched today, the visuals all designed by yours truly. In a split test, this new version beat out my original TechCrunch40 version in converting visitors into Mint users by a substantial margin. Taking the  difference in customers gained and multiplying by SEM dollars would yield a substantial figure. So in case anyone ever asks you what good design is worth, here is one example. Design matters!
The new Mint.com design has launched today, the visuals all designed by yours truly. In a split test, this new version beat out my original TechCrunch40 version in converting visitors into Mint users by a substantial margin. Taking theĀ  difference in customers gained and multiplying by SEM dollars would yield a substantial figure. So in case anyone ever asks you what good design is worth, here is one example. Design matters!
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