The new Mint.com design has launched today, the visuals all designed by yours truly. In a split test, this new version beat out my original TechCrunch40 version in converting visitors into Mint users by a substantial margin. Taking theĀ difference in customers gained and multiplying by SEM dollars would yield a substantial figure. So in case anyone ever asks you what good design is worth, here is one example. Design matters!
Comments (View)