Novaurora Blog | For Designers, Marketers, and Entrepreneurs

By Jason Putorti
Bessemer Venture Partners
Founder, Capitol Circle
Former Lead Designer, mint.com
@novaurora | LinkedIn | Interview




Top Articles See the Archive
A flickr set of my favorite grid-based web design work.

A flickr set of my favorite grid-based web design work.

Designers assemble! I’m building a network of design and user experience professionals for lead referrals to Internet startup companies, sharing of best practices, and maybe some fun surprises too. Apply here!

Designers assemble! I’m building a network of design and user experience professionals for lead referrals to Internet startup companies, sharing of best practices, and maybe some fun surprises too. Apply here!

You don’t need to worry about scalability on your Rails-over-Mysql application because nobody is going to use it. Really. Believe me. You’re going to get, at most, 1,000 people on your app, and maybe 1% of them will be 7-day active. Scalability is not your problem, getting people to give a shit is. I’m Going To Scale My Foot Up Your Ass by Ted Dziuba
Beautiful example of an incredibly simple, goal-directed signup page. The key benefit statement is a clear visual, and the call to action is nearly the only possible action. Hiten Shah brings it again.

Beautiful example of an incredibly simple, goal-directed signup page. The key benefit statement is a clear visual, and the call to action is nearly the only possible action. Hiten Shah brings it again.

Word cloud of the State of the Union speech.

Word cloud of the State of the Union speech.

“Stop being perfect and start being remarkable.” via One Trick Pony and @hitenshah

“Stop being perfect and start being remarkable.” via One Trick Pony and @hitenshah

The 2009 Feltron Annual Report is here, cue the choir of angels.

The 2009 Feltron Annual Report is here, cue the choir of angels.

For consumer web apps today, design matters more than technology. Why Tumblr is kicking Posterous’s ass
Copy #fail

Copy #fail