Funny series of commercials from Ally. The new brand I think is off to a great start.
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Novaurora Blog | For Designers, Marketers, and Entrepreneurs
By Jason Putorti
San José / Silicon Valley, Calif.
Lead Designer,mint.com
Founder, Novaurora
Top Articles
- Startup Success Factors
- Base Management and Viral Marketing
- What Branding Isn’t
- Design in the 2008 Campaign
- Excellence in Advertising
- Why Design Matters Too
The relationship between brands and consumers has irreversibly changed. Just watch how Dave found and fell in love with his ‘blank’ here.
Obviously what is needed now is a new marketing paradigm that calls for clients to actually STOP ‘marketing’ and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
From 22squared
40+ Helpful Resources On User Interface Design Patterns
Another great one from Smashing Magazine. I especially like design|snips.
Why Starbucks Is Sponsoring MSNBC's 'Morning Joe'
“We don’t see this as a forum for Pumpkin Spiced Latte, but a forum for talking about ethical sourcing, responsible growing of coffee and volunteerism in local communities. I think it’s a very appropriate forum for us to get those types of messages out.” -Terry Davenport, Starbucks
American Airlines Web Site: The Product of a Self-Defeating Design Process
“Great design at places such as Apple isn’t about ‘empowering decision makers’ or whatever that lame B-school buzzword is. It’s about awarding massive power and self-determination to those with the most cohesive vision—that is, the designers. Those are the people with the best idea of what customers want. That’s the essence of ‘design thinking.’”
25 Great Examples of Using Gradient Effects in Web Designs
Also see Make High-Impact Backgrounds for Your Designs with Photoshop, from Six Revisions
Three Secrets to Make a Message Go Viral
By Dan Heath and Chip Heath for Fast Company
“ So what can we learn from Hughes and the design of MyBO? We can learn the value of creating designs that empower and connect… When you successfully create this connection, you’ve set yourself up to benefit from the grassroots campaign known as viral demand. When people love your products, they’re happy to do your PR work for you.
Ravi Sawhney for Fast Company
