Novaurora Blog | For Designers, Marketers, and Entrepreneurs
By Jason Putorti
Bessemer Venture Partners
Founder, Capitol Circle
Former Lead Designer, mint.com
@novaurora | LinkedIn | Interview
Top Articles
- Designing for Emotion I
- Startup Success Factors
- Base Management and Viral Marketing
- What Branding Isn’t
- Design in the 2008 Campaign
- Excellence in Advertising
- Why Design Matters Too
Designers assemble! I’m building a network of design and user experience professionals for lead referrals to Internet startup companies, sharing of best practices, and maybe some fun surprises too. Apply here!
Quick and easy things to remember when infusing social into your site.
Beautiful example of an incredibly simple, goal-directed signup page. The key benefit statement is a clear visual, and the call to action is nearly the only possible action. Hiten Shah brings it again.
Great article on microcopy, sent over by Michelle Zassenhaus, UXD at Knewton. Also see this flickr photo set.
“Stop being perfect and start being remarkable.” via One Trick Pony and @hitenshah
I’ve been wanting to write this article for years. It’s a perfectly written piece about how user testing questions should be framed, and how to (and how not to) use the feedback.
CSS3 can do some pretty amazing stuff: text shadows, rgba transparency, multiple background images, embedded fonts, and tons more. It’s awesome, but not all browsers are up to snuff. As designers, it’s up to us to decide which browsers to support for our projects. While everyone has their own particular strategy, there seem to be three general approaches…
Eight years ago, Jason Kapalka and a couple of friends devised a puzzle game they called Bejeweled. It was simple: A grid covered with lo-res gems, which players swapped around to match up the colors. Yeah, it sounds stupid, but once you start playing, it’s like crack.


